Part 4 of 7 – Techniques For Selling a Classic Car
Selling classic or antique cars is very different from standard used car marketing. Here are some tips on selling a classic car.
Crafting Your Advertisements in Haste:
Do not assume that because you have a valuable or attractive car that it will sell quickly. The most important part of the sale process for any vehicle is having a good and comprehensive marketing strategy. This includes highlighting the positive attributes of the car and justifying the price you’re charging. It also includes advertising the car across a wide range of media to have the most exposure possible. Consider advertising the car in local newspapers, online in a variety of ways, and through local classic car enthusiast groups and car shows.
Start with a Straightforward Headline:
The best classified ads are crafted to provide just the right mix of pertinent information, and it’s easy to go astray. Place the important details in the first part of the ad to grab the reader’s attention. Most people will scan the first few words and then move on to the next ad if they are not immediately intrigued. Be specific. Catchy headlines are fun, but if you specify exactly what you’re selling, you’ll attract more serious inquiries. For example, rather than “Take a drive down memory lane”, include only specific information about the car, such as “1950 Cadillac Coupe DeVille Convertible”. Someone who is looking to buy a Coupe DeVille is likely to type just that into their search bar.