Part 7 of 7 – Techniques For Selling a Classic Car
Selling classic or antique cars is very different from standard used car marketing. Here are some tips on selling a classic car.
Include the Good and the Bad:
While it is smart to emphasize your classic car’s best-selling points, be honest about any shortcomings. Mention, without dwelling on, the car’s flaws, especially anything that could be a major deal-breaker. For example, if the car is not running or, needs a new engine, definitely include that in the ad. You don’t want to waste your time with buyers who aren’t interested in projects. And potential buyers will appreciate the honesty and find you more trustworthy, which could ultimately make the sale.
Think back to what sold you on the car when you purchased it. The same things that caused you to fall in love with the car will likely be what spurs its next owner to purchase it: gorgeous lines, rarity, an interesting owner history, all-original paint and interior. Don’t be shy about tooting your car’s horn and listing its most attractive and unique attributes.
Remember To Be Friendly and Approachable:
Include at least one sentence with a friendly, folksy tone that encourages people to contact you. For example, rather than “price firm, NOT negotiable”, include something more along the lines of “call any time, I am always in the mood to discuss the fine attributes of this this gorgeous beast.” When potential buyers get in touch with you, respond to them promptly and offer to show them the vehicle at a convenient time and location.